How we started
Cruise Forward began in the heart of Mobile, where our founders realized a critical gap in the community: many eligible families were unaware of the benefits programs available to them. Over coffee at a local café, they discussed how vehicles, often an unused asset, could be a key to bridging this gap. Thus, the idea was born to establish a vehicle donation program that would directly fund a service dedicated to helping neighbors find support they need.
As we launched our initiative, we engaged with local residents, listening to their struggles and triumphs. This grassroots approach not only helped to refine our mission but solidified our commitment to building a stronger, more informed community. With each donated vehicle, we create a pathway to connect families with essential benefits like SNAP and Alabama Medicaid, ensuring that no one is left behind in our beautiful port city.
Our mission
At Cruise Forward, our mission is to empower Mobile residents by connecting them with essential benefits programs such as SNAP, Alabama Medicaid, TANF, WIC, and LIHEAP. We strive to eliminate the barriers that prevent individuals and families from accessing the support they deserve. Through our vehicle donation program, we ensure every resident has the opportunity to thrive in their community. Together, we can uplift our neighbors and create a network of support that strengthens Mobile.
What we stand for
Radical Transparency
We believe in keeping our community informed about how donations are used to fund essential services. Every decision we make is shared openly.
Zero-Fee Pickup
When you donate your vehicle, we ensure a hassle-free experience with no hidden costs. Your generosity goes directly towards helping our neighbors.
Local-First Research
Our research is grounded in the needs of Mobile residents, focusing on local demographics and the unique hurdles they face in accessing benefits.
Dignity in Every Interaction
Every person we serve deserves to be treated with respect and dignity. We prioritize compassion in all our communications and services.
Our principles
- Empowerment through information is our top priority.
- Collaboration with the community is vital for success.
- Listening is just as important as taking action.
- We embrace every opportunity to learn and improve.
- Integrity guides our relationships with donors and recipients.
Why this city
Mobile is a vibrant city filled with diverse neighborhoods like Toulminville, Theodore, and downtown, where community spirit thrives. However, many residents face barriers to accessing crucial benefits. Studies show that significant numbers of families in our area remain unenrolled in programs like WIC and LIHEAP, often out of lack of information. By focusing our efforts here, we aim to address these enrollment gaps and ensure that residents can access the support they need to lead fulfilling lives.
Ready to make a difference in your community? Whether you’re interested in donating your vehicle or seeking assistance through our benefits finder, we invite you to reach out. Your contribution not only helps fund vital services but also connects your neighbors with the resources they desperately need. Together, we can create a brighter future for everyone in Mobile.